![]() This is applicable to trades or professionals whose business model is based on providing goods or services exclusively at the customer’s location (such as plumbing and HVAC experts). While Google requires you to have a physical address to list your business, it is possible to register yourself even if you do not have a storefront/workshop/dedicated workplace. GMB is a key marketing tool for local businesses to survive and excel in the digital age. Making it to the three-pack listing has the potential to increase your leads and conversion rate exponentially. A strong GMB page provides the opportunity of appearing in the local listing or three-pack listing that is seen on the first page of a search result. GMB is vital for local businesses because it is one of the main avenues to get new leads and customers. It allows business owners to tell customers about their business and customers to learn about and vet businesses through descriptions, reviews, and ratings. It also allows you to introduce your business to prospective customers through images, videos, reviews, questions and answers, and so on. Claiming and setting up your business on GMB allows your business to be found online easily. Google My Business (GMB) is a free tool offered by Google to enable business owners to list their business across all its platforms, such as Google Search and Google Maps. If you have your GMB listing active, it is time to optimize it and increase the number of people calling and visiting your website and location. If you are not leveraging GMB, you're missing out on a huge opportunity it's time to get started. We have seen many businesses close up for good due to lack of new customers, and others brought back to life in no time at all with the strategic use of GMB and Google Maps. Although there are many online local directories like Bing Map and Apple Map, GMB is the most popular, responsible for driving 80% of local targeted traffic to neighborhood businesses. GMB is a free tool that enables users to find and contact local businesses. We predictably make this happen by optimizing your Google My Business (GMB) listing along with other proven strategies. These days the best way to accomplish this is by ranking in the top three spots in Google Maps. ![]() When you’re a local business, you need to ensure customers can easily find you around your location.
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